Mastering Your Winning Pricing Strategy
A winning pricing strategy is about maximizing profits and attracting the right customers in a competitive e-commerce l…
Marketers: Learn to Read a P&L for Better Decisions
Marketers who understand profit and loss (P&L) statements gain a powerful tool for aligning strategies with business ob…
Chicago's Infamous Parking Meter Deal: A Lesson in Hasty Financing
Chicago's 2008 decision to sell 75-year rights to its parking meters for a quick $1.15 billion left the city with highe…