How exactly does ChatGPT influence what gets seen in SEO searches?

ChatGPT influences SEO by directly affecting search visibility. It searches for specific keywords and sources, then recommends them to users. This means that content optimized for AI tools like ChatGPT can rank higher in search results.

Can I see what keywords ChatGPT is searching for?

Yes, you can. By putting in a prompt, copying the part of the URL after the forward slash, and inspecting the network tab in your browser, you can see the queries ChatGPT is searching for. This transparency can help you tailor your SEO strategies to match what AI tools are looking for.

How can I make my content more visible to AI search tools like ChatGPT?

To make your content more visible, focus on creating rich, engaging content that includes keywords and phrases that AI tools are searching for. Also, use product and landing pages effectively as these are highly cited in AI networks. It’s important to tailor your content to be cited by AI, which can boost your visibility in search results.

What are conversion-focused SEO strategies, and why are they important?

Conversion-focused SEO targets people who are already looking for your brand, making it more about converting visitors into customers. This is important because AI tools are increasingly recommending content based on user intent and relevance, which makes conversion-focused SEO a key strategy in the AI-driven SEO landscape.

How do product and landing pages influence SEO in the context of AI search tools?

Product and landing pages are considered the most cited assets in AI networks, which means they play a critical role in SEO. By optimizing these pages with relevant keywords and engaging content, you can increase your visibility in AI-driven search results, making it easier for users to find and engage with your brand.

SEO Trends and ChatGPT Recommendations

Search Engine Optimization Climbs to New Heights

In 2024 Google Trends, search engine optimization (SEO) hit unprecedented levels. The reason? ChatGPT. This trend is not just about raw search volumes. It's about how AI tools like ChatGPT are influencing what gets seen and where.

Read the AI search terms

To get a glimpse into what ChatGPT is searching for, there’s a method to review its queries. Open ChatGPT, put in your prompt, and copy the part of the URL after the forward slash. Right-click, go to inspect. Navigate to the Network tab, paste in the part of the URL that you copied, click on the item you just copied and go to the response tab. Then, search for the word ‘queries.’ This will display what ChatGPT has been searching for. And guess what? It is highly transparent — literally searching for certain keywords, finding sources, and recommending them.

The chatbot as audience

The rise of AI search tools is real and growing: AI is directly influencing search visibility. SEO strategies in a world of AI have to adapt. The AI's recommendation engine plays a critical role, suggesting authors, bloggers, and creators who get clicks. The AI does this by reading the data that gets published in its network. For example, online marketing consultancy Matt Diamante noticed this tool and used it effectively by calling his press release "Best-Selling SEO Book". He included the phrase in his title, a tagline in the first sentence, and, boom: his press release was number one on Google search results.

Birth of the conversion focused SEO

The key ingredients to get the AI to promote your content lie in product and landing pages. Both are considered the most cited assets in AI networks. So, conversion-focused SEO—SEO that targets people looking for your brand—may be the next big thing. SEO experts need to understand what AI is searching, tailor their strategies towards those searches, and use product pages, landing pages and promotional content to get visibility in AI networks.

The rise of the professional SEO content

Conventional keywords are becoming obsolete. The convergence of AI tools and search is rapidly changing the SEO game. Professional SEO content will continue to evolve into rich, engaging content whose keywords are not just semantic but contextual and aligned with AI networks.

Use AI to optimize your SEO

Professional SEO content has evolved beyond conventional keywords and semantic alignment. AI is already recommending search results to people based on what gets cited on the internet. Therefore, marketers need to tailor their content to be cited by AI. Website analytics now includes decks featuring product pages, landing pages, listicles, how-to guides, FAQs and news articles. For example, product pages and landing pages are highlighted as significant traffic drivers.

SEO for the AI Edge

AI is a tool that can be used to optimize your SEO. SEO strategies need to evolve in tandem with AI search engines, who read the data that gets published and cited in their network, to recommend it to users. In turn, marketers who use AI to optimize their SEO will also benefit from visibility on Google search and AI recommendations.

Build SEO as an AI tool

So, how do you get started? First, get your product or service online using a website or landing page. Add keywords to the URL, title, and descriptions. Make sure these keywords are also on Google and its AI. Use tool-optimized SEO for your keywords. Then, use AI SEO tools like CompactKeywords to optimize your keywords for visibility. Also, use professional SEO tools to make sure your content is working. This will get your brand recommended in AI networks like ChatGPT. By using and optimizing your SEO with AI, you’ll be able to reach a wider audience and increase your brand’s online visibility.