Google Local Services Ads: Missed Calls Now Charged
Missed calls on Google Local Services Ads just became a costly oversight for businesses. Starting in 2026, companies wi…
Google Maps Ranking Hack Tested
A small change in a Google Maps pin location led to a major debate among Local SEOs when Darren Shaw tried to optimize…
ChatGPT Website Audit Tool: Google's Guidelines
Google's search algorithms are now prioritizing "helpful, people-first content" — and AI can help you get there. A cust…
Google Maps Road Editing Tutorial
Google Maps Road Editing Tutorial A 24-year-old in Charleston, South Carolina, noticed the new road outside his home on…
Google Maps' Tell Maps Feature: New Business Visibility Tool
A local coffee shop in San Francisco was a ghost town last month, but now it's bursting with new customers who found it…
Donald Trump's Lake America Name Change
The latest controversy ignited by Donald Trump: a lake's name change. In a move that surprised America, Trump rebranded…
Google Business Profile Categories and SEO
Google Business Profile categories aren’t just about labels. In 1.8 million listings, even minutely specific primary ca…
AI Search Study: Key Findings on Citations
Alexa, Bing, and Google topped the AI citation charts, yet these companies aren’t filling the Google search rankings wi…
AI Search Strategy: Diversify Reviews for Better Rankings
Businesses are rethinking their review strategy, turning to multiple platforms. Diversifying review sites has become es…
Review Management: Beyond Google for Business Success
Dentists are increasingly finding that Google reviews aren't the full answer for gaining new medical patients.
Google's New Free Keyword Research Tool
Google's new keyword research tool in Google Trends lets users explore entire industries for trending topics, not just…
Google Business Profile Photo Reordering Study
In 2023, WhiteSpark became the first to test if clicks on images on Google Business Profiles can change the order in wh…